Tvoi ConciergeLuxury Car Rental in Florence and Tuscany
Supercars, luxury SUVs, convertibles and classics, self-drive with a chauffeur on demand, delivered to your villa, hotel or the airport.
Luxury car rental in Florence works like this: you pick the category (supercar, luxury SUV, convertible or classic), send us your dates, driving licence and delivery address, and the car arrives at your villa, your hotel or the airport, Florence Peretola or Pisa, with insurance, deposit and paperwork already settled. The rental is self-drive, and a professional chauffeur can be added for a day or an evening on the same car. What the rental actually asks of you: a full valid licence (a licence issued outside the EU is normally carried in Italy together with an International Driving Permit), a credit card in the main driver's name for the deposit hold, and, on the most powerful models, a minimum age and a few years of licence set by the owner. Third-party liability cover is compulsory in Italy and always included; the collision cover carries an excess that can be reduced for an extra fee. Rates depend on the model, the season and the included mileage, so we quote rather than publish a price list. Where you can actually drive matters as much as the car. Most of the Florence historic centre is a ZTL, a limited traffic zone whose camera gates read your plate, and the hours differ by sector and time of year, so we deliver outside the zone or to a hotel that can register your plate, and we point you to the right garage. From there the good roads start at once: the SR222 Chiantigiana runs through Greve in Chianti, Panzano and Castellina, and with a detour to Radda it makes a loop of roughly 120 km that fills a day once you stop for lunch and a cellar.
What We Arrange
Supercars and Sports Cars
High-performance coupes and sports saloons for the drive of the trip, matched to the age, licence and experience the owner requires.
Luxury SUVs
Premium SUVs with real luggage space and a third row where you need one: the practical choice for a family, a ski week or the gravel roads of Chianti.
Convertibles
Open-top cars for the Tuscan hills and the Versilia coast road, at their best from April to October. Boot space is small, so we plan the luggage around it.
Classic Cars
A historic model for a wedding, an anniversary or a photo day. Owners usually set a mileage cap and an agreed route, and we confirm both in writing.
Insurance, Deposit and Paperwork
Liability cover is included by law, collision cover carries an excess, and the deposit is held on the main driver's card. We go through the terms with you before anything is signed.
Delivery and Collection
To your villa, your hotel, Florence or Pisa airport, or Santa Maria Novella station, outside the ZTL where that is the sensible option, with a proper briefing on the car before you set off.
Why Rent Through Us
Cars We Know, Not an Airport Counter
We work with selected owners and small fleets in Tuscany: well-kept, correctly insured cars, on written terms we read through with you before you commit.
We Know Where You Can Drive
ZTL gates, garages, gravel roads and speed cameras: you learn the rules before you set off, not from a fine that reaches you months later.
Delivered Where You Are
Villa, hotel, airport or station, at the hour you set, in Florence and anywhere in Tuscany, Forte dei Marmi and the coast included.
A Chauffeur When You Want One
The rental stays self-drive, but for a wine day, a late dinner or the airport run we put a professional driver in the same car.
Luxury Car Rental FAQ
How much does luxury car rental in Florence cost?
It depends on the model, the season, the length of the rental and the included mileage, so we work on a written quote. A premium saloon or SUV sits far below a supercar, which is the category that sells out first in summer. Send us your dates and preferred model and we come back with an all-in figure.
Can I drive into the ZTL in Florence with a rental car?
Most of the historic centre is a limited traffic zone with camera gates that read your plate, and the hours change by sector and season. The car normally stays outside the ZTL or in a garage; if your hotel is inside, it can usually register your plate for access. We check your address before delivery.
What deposit is required?
A credit card in the main driver's name, with a hold in proportion to the value of the car: modest on a saloon, substantial on a supercar. It is released after the car comes back, on your bank's timing.
Is insurance included?
Third-party liability is compulsory in Italy and always included. Collision cover normally carries an excess, which an extra product can reduce; we show you the figures and the exclusions before you confirm.
What licence do I need, and does a non-EU licence work?
A full valid licence is required, and a licence issued outside the EU is normally carried in Italy together with an International Driving Permit. On high-performance models the owner may also ask for a minimum age and a few years of driving experience.
Can the car be delivered to my villa or to the airport?
Yes. We deliver and collect at villas, hotels, Florence and Pisa airports and railway stations, in Florence and across Tuscany, at the time you name.
What is a good one-day drive from Florence?
The classic is the SR222 Chiantigiana through Greve in Chianti, Panzano and Castellina, with a detour to Radda: a loop of roughly 120 km that fills a day with lunch and a cellar visit. Two other days that work well are the Mugello passes towards Futa and Giogo, and the Versilia coast down to Forte dei Marmi.
Can I take a chauffeur for just one day?
Yes. You keep the same car and we add a professional driver for the day or for the evening only, which is the sensible choice for cellar visits and long dinners.
How far ahead should I book?
Supercars, convertibles and classics exist in single units and go early in high season, roughly May to September, so allow weeks rather than days. A premium saloon or SUV can often be arranged at short notice.