Tvoi ConciergePitti Uomo in Florence: concierge from start to finish
Hotel, a full-day driver, restaurant reservations, fittings, a shopping assistant and meetings. Everything so your days at the fair stay calm and productive.
Pitti Uomo, one of the key international showcases of menswear, turns Florence into the capital of style twice a year. Hotels and restaurants fill up fast and the schedule is dense. We handle the logistics so you can focus on the buyers, brands and collections.
When it takes place
Pitti Uomo runs twice a year: a winter edition in January and a summer edition in June. The announced 2027 dates are 12 to 15 January (winter) and 15 to 18 June (summer). Both are held at the Fortezza da Basso in Florence.
Access, meetings and fittings
We help map out your days on site: a sensible route between pavilions, buyer and brand meetings aligned, and windows kept open for fittings. Your driver waits nearby, so moving across the city never breaks the schedule.
Where to stay, and Forte dei Marmi
We secure a hotel in the centre, a short step from the Fortezza da Basso, or a quiet residence to your taste. After the summer edition many head to the Versilia coast: we arrange the transfer and a stay in Forte dei Marmi so the week continues by the sea.
What we arrange
Hotel
A room or suite in central Florence near the fairground, booked early while the city is still open.
Full-day driver
A private car and driver at your disposal: fair, city, dinners, with no waiting for taxis.
Restaurants
Tables at the best restaurants in Florence at the right hours, from working lunches to late dinners.
Fittings and shopping assistant
Time set aside for fittings, plus a knowledgeable assistant to guide you through ateliers and boutiques.
Meetings
Coordination of meetings with buyers, brands and partners, neatly aligned by time and place.
How the program can look
Day 1
Arrival, driver pickup and hotel check-in. A first pass through the Fortezza da Basso and an easy dinner in the centre.
Day 2
A full day at the fair: brand and buyer meetings, fittings and a working lunch close to the fairground.
Day 3
Final meetings and shopping with your assistant. In summer, after the fair, we move on to Forte dei Marmi.
When to book
Around Pitti Uomo, hotels and restaurants go quickly. The sweet spot is 1 to 3 months before the fair: that way we secure the hotel, driver and reservations exactly where you want them, rather than whatever is left.
Frequently asked questions
Do you handle Pitti Uomo accreditation?
Buyers and brands arrange accreditation directly with the organisers. We take care of everything around it: hotel, driver, restaurants, meetings and all the logistics of the fair.
Can I combine Pitti with Forte dei Marmi?
Yes, especially after the summer edition. We arrange the transfer to the Versilia coast and a stay in Forte dei Marmi right after your days at the fair.
How far ahead should I request?
One to three months. The earlier you reach out, the wider the choice of hotels, restaurants and convenient windows for meetings and fittings.
Let's plan your Pitti Uomo trip
Tell us your dates and priorities and we'll assemble the hotel, driver, restaurants and meetings for you.